Hi! I’m Indou Theagrajan. Welcome to Culture Cafe, the blog for our online fashion store www.indieculture.in.
On paper, it would say I've studied fashion at NIFT, Chennai and Istituto Marangoni, Milan, but in reality I have been a student of fashion for the greater part of my life.
My 2-year stint studying and working in Milan was one of the best learning experiences, and during my time there, I loved observing what people wore on the streets (I'm not a creep I promise). I would watch them and try to figure out which pieces I'd like to own myself, how I would style it differently and what pieces I could adapt into my wardrobe. One of the first things that struck me, was how well the Milanese layered their outfits - turning simple pieces up a notch with the use of exquisite layers and outerwear - yes, even in summer.
This made me reflect on the limited selection of fashionable outerwear in India. Having grown up in a family that has spent over 30 years in the leather industry, my appreciation for the material grew as I spent more time working with outerwear brands in Italy, and I spent my time delving into researching the available techniques of using leather.
Fortunately for me, my family was already running a leather tannery and factory that were founded on holistic, eco-friendly principles. I came home to Chennai, and threw myself into building the outerwear brand that I believe India needs.
The result? Indie Culture - a leather-focussed fashion brand that uses the material in new and interesting ways, while keeping quality, affordability, and style at the top of the priority list.
I took the site live today, my heart in my throat, because, even with all the planning and conceptualising, who am I kidding? I'm just starting out! But if there's one thing I am sure of, it's my designs. Every single garment in my collection is something that I would personally love to wear and gift to my friends and family.
I hope you think so, too.